Futurenautics. Issue 9 – Brand, Culture & Diversity | October 2015

Shipping is becoming acutely aware that its brand and public image isn’t doing it any favours, but it doesn’t need to get better at PR, it just needs to get better. In the new, transparent, hyper-connected world brand and PR is giving way to culture and purpose, and we can’t control our image any longer. The future lies in more diversity, both gender and cognitive, because we can’t solve our problems with the same thinking that created them.