Campaign optimization is the backbone of any great pay-per-click (PPC) advertising campaign. Without it, you can’t expect to get a great return on ad spend (ROAS).
We’d love to tell you that you only need to do all this once, but that would be a lie. Google ads optimization checklist as mentioned, things change rapidly online. From competitor actions to consumer interests, market movements to trending techniques, there is always something new to deal with.